SEO Checklist

Starting a Search Engine Optimization (SEO) journey can resemble figuring out a maze made of keywords, algorithms, and techniques. We've created the ultimate SEO checklist—a comprehensive manual to help you understand the complexity of optimizing your website for search engines—to make sure you're headed in the right direction for digital success. An essential component of digital marketing is SEO, which helps companies increase their online visibility and draw in targeted visitors to their websites. Website owners and marketers must constantly review and optimize their websites for search engines to stay ahead of the competition given the constantly changing technologies and standards in the field. We'll offer you with a complete SEO checklist in this blog post to help you optimize your website and raise your search engine rankings.

All Pages URL should be human & Search Engine readable 

EX: http://www.siteabcd.com/post-entry21.asp?q=5 (Not Recommended)

http://www.siteabcd.com/top5-restaurents (Recommended)

1) EMD(Exact Match Domains): Domain name should not exact match with business.

EX:

www.pharmacy.com (Not Recommended)

www.tours.in (Not Recommended)

www.getmed.in (Recommended)

2) Keyword Density should be in B/W 1% to 3%.

Keyword Density: (#FocusKeyWords / #Total Words)

3) Check Domain issues before buying an existing Domain.

May be older one has some SEO issues.

4) Page Layout Improvement Algorithm,

It verifies whether a page contains ads, adsense, banners, contact us, 

subscription than useful content.

Content should be like engage the user and spend time on this site and should revisit.

5) Sneaky links in the footer.

Footer should not contain Anchor text & links. But can contains social links.

6) Any page on the site should be accessible with in 3 clicks from home page.

7) Inclding a searchbox on the site is helpful.

8) Avoid Site-Wide Links: These are links available on all pages of the site.

9) Add internal links to get more details on other page of the same site.

10) Navigation (Menu) should be designed in an intuitive way.

11) Contact form should contain Comment section to know customer intuition.

12) Add testimonials, Comment form - It should convey +ve comment on BUZ.

Dont approve Comments related to spam, Bad Neighborhood

Ensure that there is no Bad Neighborhood i.e. spammers leave comments and get back links.

Spam comments

13) Add social links to the site which are related to Buz pages.

14) Building Trust:

Add persons photos, Office Buildings photos in about us to get the trust.

If it is a Hospital site then display Doctors Photos on the site.

If it is an Institute site then display Trainers Photos on the site.

15) Use Google Analytics find out the pages which page has low bounce rate, less time on site then fix in a right way.

16) Site should contain legal pages i.e. Privacy, Disclaimer, Contact Us, 

About Us, Terms, Affiliate link disclaimer.

17) Content of the site should follow Whitehat Techniques.

Content should focus on human engagement than fool search engine.

18) Sitemap HTML. XML versions, robot.txt

19) On-Page SEO

1. Title: <h1> tag Page title be unique for a site. (Max 60 Characters)

2. Description: Contain keywords but not stuffing (Max 160 Characters)

3. H1 to H6 heading in HTML

4. Links: Internal & External

5. File names

6. First line of paragraphs should contain the keywords, Keep in mind KeyWordDensity

7. Image alt : Alternative name for images on the site.

8. Bold and Italic words (main points are stressed)

9. Meta Description: It is not SEO factor but best practice (Max 160 Characers)

20) Page should not have incoming search term list.

21) Avoid over-optimization

22) Always keep an eye on competitors site to know the updates or learning new things.

23) Site should not contain broken links, if exist then do followup with 

that respective site owner to fix it.

24) Site should not have link schemes.

any link intent to manipulate the site rank is called as link schemes.

(BlackHat)

25)  Site has partners page and links is recommended (But avoid reciprocol links)